Attention in a Cookieless World

About the session:

With competition for consumer's attention at an all time high, luxury brands are faced with a challenge that's impossible to ignore: how to evolve decision making in today's data-rich world to cut through all of the noise of a digital world plagued with fake news, fast facts and seriously depleted attention.

Join us for an intelligent conversation on what it will take for Kering maisons to win the attention of consumers on the open web, the advertising myths we need to leave behind and the scientific evidence and solutions you can use to navigate in a responsible way a complex advertising and media ecosystem.

Speakers: