Snap Leadership and Ipsos Share Fresh Insights to Decode the Luxury Shoppers of Tomorrow
In partnership with Ipsos, Snap leadership shared the findings of their audience study to understand the most recent drivers and motivations behind luxury audiences of tomorrow. This work offer fresh new insights on how luxury brands can connect meaningfully with these new audiences. The team will also share a fascinating look at the economy of emotions : how luxury brands that connect are able to move from attention to emotion focus at scale.
Ipsos study on Decoding luxury shoppers : As luxury reaches new customers in younger generations, expectations towards brands are evolving - presented by Daniel Wong-Chi-Man from Ipsos
The Economy of Emotion, the state of Luxury on Snapchat for the new generations - presented by Geoffrey Perez (Head of Luxury @Snap)
GROWTH OPPORTUNITIES
Luxury brands who can tap into the emotional shoppers mindset of the next generation will grow.
Closer collaboration with creators on platform is key to inspire the next generation.
The platform’s AI innovation will continue to double down on creating playful inspiration that leads to shopping for the 80% of luxury shoppers on snapchat every month. Opportunity for Maisons to be first to market to next round of product innovation announcements at end of year.