How AI is Changing The Way We Are Doing Media Today

After a year of gen-AI headlines, what are lasting consumer trends and marketing applications that are shaping the next. 

In an era dominated by headlines about generative AI, understanding its lasting impact on the way we are doing and activating media today is crucial, especially in a world that requires agility and flexibility. This session will delve into dentsu’s unique AI partnerships with key global platforms such as Meta or Google.​​

Presenter​s

Shirli Zelzer, dentsu Chief Data & Technology Officer ​

Agathe Brandicourt, Strategy Director - Global Partnerships dentsu​

Alex Hamilton - Innovation Director, dentsu lab

GROWTH OPPORTUNITIES

Beyond the buzz,  we discussed about clear areas of opportunities and application for the Maisons to consider to connect meaningfully with the next generation of audiences. ​

• Unlock new AI alpha opportunities today to drive smarter insights, automation and predictive trends (ie. Google Search Scout, YouTube Sentiment Analysis) or tailored touchpoints (Meta’s Intelligent Messaging).​

• Pioneer in applied AI for luxury with our dentsu AI roadmap that will unlock new opportunities marketing tomorrow (ie. Mugen, AI Segments, Nitro and GenCX).​

• Identify most feasible and best use-cases at Kering with Applied-AI workshop.