New Masculinities; Timeless

About the session:

New Masculinities - What does it mean to be a man today? Google & YouTube data offer a unique point of view on how users truly define themselves, their real questions around masculinities and how it translates into Fashion and Beauty categories.

Timeless: Without Standing Still - Be timeless in how you tell your story & how you present your story. YouTube offers a bespoke creative narrative to address a key strategic pillar for Kering in 2022: How to celebrate timeless style and iconic product; we consider what timeless means to consumers today, what endures in luxury industry, and how Kering brands can strategically celebrate their iconic products.

Speakers: