Generating Luxury Demand in Emerging Markets and Business Messaging Opportunities

Local strategies, perspectives, and opportunities for successfully entering and scaling up business in new markets through relevant storytelling and immersive experiences

Kering’s brands are expanding their geographic footprint into markets that are driving the next wave of growth for the luxury industry. Luxury customers use Meta’s platforms in different ways in those markets and these differences in local habits and usages provide brands with opportunities to reach those customers at unparalleled scale. In this session,  Meta outlined the ways that Kering can unlock these local opportunities to boost brand demand and customer acquisition.​

​Speakers include Violaine Gressier, head of luxury as well as Fares Akkad, head of MEA.

GROWTH OPPORTUNITIES

• Understand the growth and testing opportunities on Meta in region as well as local consumer nuances that matter for successful luxury marketing.​

• Discover Business messaging, an end-to-end innovative solution in partnership with dentsu that accelerates 1:1 conversational experiences, AI-amplified assistance, and human connection. A new and innovative opportunity to deliver the ultimate luxury tailored touchpoint.​

• While still dark organically on Meta, investigate opportunity to work with creators to increase presence.