TikTok and the New Age of Luxury

Reinvention x Culture | TikTok

June 21st | 2:15PM - 3:15PM CEST

About the session:

How is TikTok reinventing luxury? From an industry based on top-down norms and expertise to a category fueled by bottom-up inspiration and creativity. TikTok is about Authenticity: What does the allclusivity revolution mean for luxury brands? TikTok is about Entertainment: Is a luxury brand now forced to be fun? TikTok is about Surprise: how brands can showcase their know-how and rich history to create desire amongst new gen?

Speakers:

@FashionBoy

Creator

Arnaud Cabanis

General Manager France, Belgium, Global Business Solutions,
TikTok

Fabien Le Roux

Brand Strategy Lead,
TikTok

When + Where:

Tuesday,
June 21st

2:15PM - 3:15PM CEST

Le Studio Cannes

5 Rue des Belges, Cannes, Provence-Alpes-Côte d'Azur, 06400

*Click the pin on the map to get your route