The Art of Luxury in the Age of Intelligence

How advances in AI are helping to identify new audiences and reach them with precise messaging to help luxury brands achieve their business goals

​Joined aboard the O'Lion yacht at Cannes for an exclusive innovation session on AI advancements in luxury retail marketing. Against the stunning Mediterranean backdrop, we discovered how brands are leveraging generative and predictive AI to identify new audiences and create personalized messages. We explored the revolution in brand-consumer interactions with insights from Jeremy Fain, CEO and co-founder, and Dr. Aaron Andalman, Chief Science Officer and co-founder with a PhD in Computational Neuroscience from MIT and expertise in AI, deep learning, and neural systems.

GROWTH OPPORTUNITIES

• Utilizing the advances in AI for contextual advertising to align with niche, relevant content without the use of cookies, leaning on Context GPT tool accessed via DSP.​

• Discover Intelligent foot traffic optimization (available in the US only). Leveraging partnerships with location data partners, trial custom algorithms to model off of foot traffic to stores, allowing to target in market consumers for retail store visits.​

• Partner with strategic brands to identify business goals such as lifetime value and incrementality that can be targeted utilizing Cognitiv AI. ​

• Opportunity to solve programmatic inventory challenge (due to site list + audience targeting).​