The Future Shape of Brand Building and Creative Foresight

Set in the exclusive privatized terrasse of the Hotel Belle Plage, we gather to recap, reflect, and look ahead.  We start with inspiration, and discussion with Damian Bradfield, Co-founder of WeTransfer, as we conclude our Cannes Lions experience. Set against the beautiful backdrop of the Hotel Belle Plage, this intimate session promises to be a highlight, offering valuable insights to inspire the Kering team as they return home.​

​Damian leads an engaging session, sharing his unique perspective on brand-building at the intersection of creativity and culture. Reflecting on WeTransfer's 15-year journey, he discussed how the company has evolved from a simple file-sharing service to a beloved platform used daily by millions of creatives worldwide.​

With a candid approach, Damian delved into his experiences from the epicenter of culture, including stories from his ventures to the Oscars and even near-space exploration. He shared his philosophy on creating meaningful content and partnerships, emphasizing the importance of being an antidote to clickbait culture by telling stories properly. Finally, WeTransfer shared an exclusive luxury opportunity around its creator community.

GROWTH OPPORTUNITIES ​

• Taking example from Boucheron’s amazing activation, the opportunity for the Maisons to cut-though further and measure the impact on this luxury canvas as they push the boundaries of native storytelling together.​

• Leaning on WeTransfer long-lasting support of its taste-making creative community with Wepresent, the Maisons were offered an exclusive opportunity to collaborate more closely on this new whitespace for luxury.​

• A great canvas that drives impressive attention and interest.  Something for the brand to reconsider when it returns to budget growth.​

• Importance of the creatives to be tailored to the platform with WeTransfer (Potential challenge).​