The Impact of AI on Measurement

How AI is Reshaping Measurement

Kering engage with key effectiveness partners to explore the transformative era of agile measurement solutions. This discussion reveals how these innovative approaches are set to revolutionize the media landscape.​

We delve into the upcoming changes for media experts, unveiling new solutions poised to emerge in the near future. Discover how this shift will profoundly impact luxury brands' planning strategies, enabling them to navigate the evolving media environment with greater precision and agility. Don't miss this opportunity to gain invaluable insights into the future of luxury media at Cannes Lions.​

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Featuring

Hamish Kinniburgh, Global Chief Strategy Officer, dentsu​
Shirli Zelzer, dentsu Chief Data & Technology Officer ​

David Hewitt, Head of Data, Technology and Measurement Strategy, Google​

Mark Knowles, Chief Technology Officer, Tag

GROWTH OPPORTUNITIES

• Generating enthusiasm for the measurement topic across the brands to raise the floor of marketing efficiency. ​

• Understand how AI is opening a new way of thinking about media, more modern and rooted in analytics.