The Rules for AI adoption, Decoding Measurement and Digital Maturity with BCG

BCG shared their take on measurement best practice with Leila Hamidou, Managing Director & Partner, as well as the latest results of their digital maturity thought leadership in partnership with Google, covered by Javier Pérez Moiño, Partner and managing director and Head of Marketing Practice for Europe, Middle East, South America and Africa. They also shared their views on the golden rules to succeed on adopting AI.

GROWTH OPPORTUNITIES​

• Importance to look at the whole marketing workflow to reimagine how we operate using AI, as well as incremental gains in specific areas.​

• Many AI opportunity to transform the entire marketing process, creative planning, media planning, KPI measurement, assessment and visualisation.