A Data-Driven Partnership to Engage High-Net-Worth and Ultra-High-Net-Worth Individuals through Personalized Luxury Experiences
Ogury and Dentsu have collaborated to share a unique initiative that will revolutionize luxury marketing for high-net-worth and ultra-high-net-worth individuals (HNWI/UHNWI) in the Asia-Pacific region. This data-driven partnership leverages the combined expertise of dentsu and Ogury, to deliver personalized experiences that resonate with this exclusive audience. By utilizing advanced persona data and unparalleled insights into luxury consumer behavior, this collaboration aims to elevate brand engagement and drive meaningful connections with HNWI/UHNWI, both domestic and tourist, in the evolving digital landscape.
GROWTH OPPORTUNITIES
Target HNWIs and UHNWIs in APAC by harnessing the TOBIRAS for Luxury platform, which aggregates data from major Japanese players like CCC, Docomo Data Square, Yahoo! Japan, LINE, and others. Ogury's advanced technology has been used to measure the Kering brand index across Japan and other markets, and will be demonstrated during the session.
Pioneer in region with exclusive new Kering Group HNWI Persona Marketplace using the Dentsu Persona hub foundations to trial the the first HNWI marketplace powered by cookie-less technology.
Elevate brand marketing presence in regional with exclusive new creative
innovative formats that bridge the gap between inspiration and shopper.Ensure relevancy of creative in APAC with their bespoke creative team (not for creation but for recommendation analysis).
New thinking around how to target audience during important lifeand celebratory moments. Opportunity to better target HNWI in APAC.