Combining Innovative Storytelling and Data-Driven Marketing
At this welcome to Cannes, Amazon shared a preview of launching Prime Video Ads in key markets, offering Kering a unique opportunity to engage high-quality audiences through premium content directly linked to in-store or e-commerce sales activations. During this welcome dinner, Kering interected with senior creative talent and explore the content lineup for late 2024 and 2025, presented by Amazon and MGM Studios executives.
Kering gained detailed insights into upcoming movies, series, and documentaries, including launch timelines and involved talent, showcasing the expansive reach of over 200 million global viewers. Kering will learn innovative storytelling strategies such as bespoke brand integrations with MGM Studios, Prime Video Ads, Fire TV activations, audio content creation with Wondery, and engaging Gen Z via Twitch.
This approach leverages comprehensive data across Amazon properties, ensuring precise measurement of viewer engagement and purchase intent, providing Kering with growth opportunities in modern, data-driven storytelling.
GROWTH OPPORTUNITIES
Explore opportunities in format and audience data (1PD insights, and the canvas on Prime for both show and big collection launches).
Investigate what CTV coupled with Amazon Data can provide.
Understand how Amazon defines and what signals qualify a Luxury Shopper.